The answer that fits the blank above would be BALANCE SHEET AND INCOME STATEMENT. The balance sheet serves the copy of the liabilities and assets that a company or firm has recorded for a specific period of time. On the other hand, the income statement shows both the profit and loss that the company has. Therefore, it is based on these two that financial managers are able to calculate ratios.
It should be noted that in the Production Oriented Era,manufacturers focused on product innovation, rather than satisfying the needs of individual customers.
<h3>What is Production Oriented Era?</h3>
Production Oriented Era can be regarded as an era in which manufacturers were concerned with product innovation, they do this instead of meeting customers needs.
In this era Retailers were considered places to hold inventory until it was sold.
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Cross elasticity of demand measures the responsiveness in the quantity demand of one good when a change in price takes place in another commodity or good. It is calculated by dividing the percentage change in the quantity demanded of one good by the percentage change in price of other good.
Therefore, in this case, cross elasticity of demand will be;
17%/-2% = - 8.5 (-2% because its a decrease)
Thus , the elasticity will be -8.5
When a company develops marketing plans, it must consider the weaknesses and reactions of competitors, so that it can identify the action necessary to maintain the company's competitive advantage.
<h3 /><h3>Marketing Plans</h3>
Corresponds to a document that details all the course of action of a company to achieve its marketing objectives, which are related to generating value for its products and services and positioning for the organization.
Therefore, the analysis of the external environment, such as the economy and competitors must be considered, so that the company can identify strategies to carry out the best decision making and maintain the flow of its activities as planned.
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