The product benefits to be highlighted in the marketing based on demographic characteristics are
- beneficial to particular age
- beneficial to particular working class
- beneficial to particular gender etc
<h3>What is the demographic segmentation?</h3>
In marketing, this refers to the segmenting of customers according to gender, age, ethnicity, family size, religion etc.
The use of demographic segmentation in marketing helps to provide the needs and want to consumers based on the demograph gathered from them.
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Answer:
Inform Scott that the condition is illegal and that she cannot comply with it.
Explanation:
Based on the scenario being described within the question it can be said that Shannon should Inform Scott that the condition is illegal and that she cannot comply with it. This is because refusing to sell to someone based on any factors pertaining to the individuals, age, race, social class, ethnicity, religion, culture, etc. is discriminatory behavior and completely illegal.
Answer:
Credit balance of $12,000
Explanation:
To calculate the balance of the allowance for doubtful accounts we need to multiply the total accounts receivable times the percentage of estimated bad debts:
$160,000 x 7.5% = $12,000
Since allowance for doubtful accounts is a contra asset account, when it increases it should be credited.