Answer:
B. domain-specific
Explanation:
Domain specific vocabulary or language is directly related to the field for which it is written or spoken. Words or terms have different meanings when they are used for different domains.
For example the word "theme" means one thing in domain of literature and has a different meaning in domain of interior designing or outer decorations.
Reference means one thing in research papers, while it means something else in mathematics and physics.
Figurative language in literature means use of language ornamented with figures of speech e.g similes, metaphors, conceits, hyperbole etc.
General Academic language is used in education courses and text books. Each subject has its own terminology.
Literal Language means the words with their primary and defined meanings. It is opposite of figurative language.
The thing that is most responsible for the fragmented audience marketers experience today is <u>D. the rise of multimedia</u>
Fragmented audience occurs when there is a choice that the audience has to make as a result of a rise in media options.
As a result of this, an audience becomes fragmented because they have to make a choice between the various media options and makes each media option with a smaller audience share.
Therefore, the answer iss option D
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