Answer:
competitors will follow a price cut but ignore a price increase.
Explanation:
The Kinked demand curve model of oligoplolist is based on the assumption that competitors will follow price cut but ignore a price increase because of interdependence among firms price is rigid in oligopoly market. When a firm raises the price of its products none of its competitors will follow the same whereas in case firm reduces its price its competitors will follow the same.
Thus, it is prudent behaviour on the part of a firm not to change in the prices of its products frequently. It is because this reaction of rival firms, the demand curve face by an oligopoly firm has a kink. The kink is formed at prevailing price level.
The portion of demand curve above the kink is more elastic implying, when oligopolist increase the price of its product none of its competitors will follow it with expectation to capture the market demand created due rise in prices by first firm.
The lower portion of the kink is relatively inelastic showing that in case an oligopolist reduces its price its rival firms will also reduce their prices with a view to not to lose their market demand. Thus, it will not beneficial for the oligopolist in either of the situations. Therefore, it will stick to the prevailing price.
Answer:
Service Corps of Retired Executives.
Explanation:
Service Corps of Retired Executives (SCORE) is a no profit organisation that provides counseling services to aspiring enterpreneurs and business owners. There are 389 chapters in the United States, and they provide counseling services without charging the client.
About 11,500 volunteers with international experience provide one on one counseling services.
Only a phone call is required to schedule a counseling session as there is no registration requirements.
The firm initiates a price decrease, their projection on the competitors' reaction is they will also decrease their price to level with them. Starting a price decrease will affect the whole market of like products. Also, another angle that they considered is they will be reprimanded by their regulatory board.
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The objective of test marketing is to find the limitations and strengths of the product based on customers' reactions. It also helps us to structure the marketing strategy of that product. A test marketing campaign aims to predict the revenue model (sales, profit, pricing).