Answer:
Short-run continue to operate Long turn. decreases cost or leave the market
Explanation:
Mrs Smith will shut-down the business if it cannot cover their variable cost given the current selling price ( This means, given Mr Smith cost structure it cost more to produce it that than to purchased it)
gross profit ( check if profitable in the long-run)
sales price $8.10 - $8.25 total variable cost= -0.15 producing a unit in the current cost structe generates losses for 15 cent in the bottom line
contibution ratio (check for wheather the product is profitable or not in the short run)
sales price $ 8.10 - $ 8.00 variable cost = $0.10 contribution
As the product generates a contribution their volume makes the bottom of the line better If we don't produce it we are going to decrease our losses even more.
<em><u>We have to produce and improve our situation by some of these measurements:</u></em>
- decrease our variable cost (anytime)
- decrease our fixed cost (in the long turn as currently are fixed)
- increase selling price if possible