Answer: Limited marketing
Explanation: Limited marketing strategy refers to the marketing strategy in which the organisation tries to target a specific set of customers from a target market rather than everyone.
These are opted by organisation that have unique features in the product they are offering or have specialization in a specific product among others.
In the given case, Shelly has expertise in making bakery products but her cupcakes gets special attention from the customers.
Thus, we can conclude that the decision of Shelly to open a cupcake shop is an example of limited marketing.
Answer:
Contribution per unit of scare resource (in hour) = $24 per hour
Explanation:
The question falls under the limiting factor analysis
<em>When a business is faced with a problem of shortage of a resource which can be used to produced more than one product type, to maximize the use of the resource , the business should allocate it for production purpose in such a way that </em><em>it maximizes the contribution per unit of the scare resource.</em>
Therefore Santario Company should allocate the machine hours to maximize the contribution per unit of machine hour.
Contribution per unit of scare resource is determine as follows:
Contribution per unit of scare resource for Model K-3
Contribution per unit of Model K-3 = $6
Machine time per unit = 15 minutes
<em>Contribution per unit of scare resource in minutes</em>
=Contribution per unit/Machine time per unit
= 46/15 minutes
= $0.4 per minute
Contribution per unit of scare resource (in hour)
$0.4 per minutes× 60
= $24 per hour
A step lease covers the landlord's expected increases in expenses by increasing the rent on an annual basis over the life of the agreement.
Answer:
Option E
Explanation:
In simple words, the given case illustrates the cost analysis method for choosing target market segments. Under such criterion of selection, the subject company identifies various costs that it must bear in order to operate in some potential segment and after identifying those cost, such company evaluates if there will be any profit left for them in the market.
This method is complex, time consuming and needs experts advise but still is most popular nowadays as it gives most accurate results by identifying various quantitative and qualitative factors.
Answer:
$6,450
Explanation:
Calculation to determine the balance in Cash for this design service business
Using this formula
Cash balance=Cash Amount invested+Cash Received-Rent- Equipment purchased-Supplies
Let plug in the formula
Cash balance=$7,000+$3,000-$700-$2,000-$850
Cash balance=$6,450
Therefore the balance in Cash for this design service business is $6,450