Question

Whenever a product line or a product family is extended, there is a risk of ________, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product.

Answer 1

Whenever a product line or a product family is extended, there is a risk of cannibalization, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product.

What is a new product line?

This is term that is used to refer to the offering of a new product from a line that the company has not offered previously. It is the introduction of a new product entirely to the market.

Hence we have to say that Whenever a product line or a product family is extended, there is a risk of cannibalization, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product.

Read ore on cannibalization here: brainly.com/question/17772125

#SPJ1