The correct answer is: Customer Match relies on your own data instead of a remarketing tag.
INTERPRETATION
If an advertiser doesn’t want to add remarketing tags to a website then Customer Match would be a good fit for them because Customer Match creates a similar audience for you by using the data from your ad accounts and campaigns. This makes the Customer Match data reliable because it uses your own data instead of a remarketing tag.
The Customer Match audience is created from the interests and behavior of the audience similar to your previous website visitors.
Therefore, we can conclude that the correct option is D. If an advertiser doesn’t want to add remarketing tags to a website then Customer Match would be a good fit for them because Customer Match relies on your own data instead of a remarketing tag.
Your question is incomplete, but most probably your full question was:
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?
a. Customer Match allows you to reach people who have been to your website
b. Customer Match allows you to reach people who haven’t been to your website yet
c. It wouldn’t be a good fit. You have to tag your website to use Customer Match
d. Customer Match relies on your own data instead of a remarketing tag
Learn more about Remarketing on:
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