Answer:
C. <u>Post purchase</u><u> </u><u>behavior</u>
Explanation:
Whenever a consumer buys a product, he/she undergoes various stages between the creation of need/want and the ultimate purchase decision.
5 stages have been stated under Consumer buying decision, namely,
- Need recognition : the foremost stage wherein a need or desire arises.
- Information search: Here, the consumer searches for information w.r.t how the need or want can be satisfied.
- Evaluation of alternatives: The stage wherein a consumer weighs pros and cons of all available alternatives which can satisfy the need.
- Purchase: The stage wherein a consumer finally purchases a product.
- Post purchase behavior : Here, the consumer evaluates his purchase and reviews his purchase decision.
In the given case, the customer already bought both the wines. Her opinion regarding superiority of quality and taste between the two, represents her post buying stage of purchase decision and her review of the viability of purchase decision.
I think the missing word is Plan but I'm not sure.
Answer:
Part 1. Marketing Department
Part 2. Sales Department
Explanation:
The Marketing department is the one which is responsible for creating product awareness among the target market segment customers. The marketing department assesses the best option to approach the customers present in the market segment. The option that will generate greater product awareness and is less costly to the organization is the best option that the market department tries to find to reach customers.
On the other hand, the Sales department is responsible to approach its potential customers to ensure that sales targets are met. They are the ones who will finalise the dealings between the company and the customer to sell the products or services.