Question

Azzura is comparing different cars and believes that the sedan has a better mix of benefits in relation to price than the sports utility vehicle she compared it against. This example best demonstrates the concept of

Answer 1

The comparison of different cars and believes that the sedan has a better mix of benefits in relation to price is known as B2B marketing.

What is B2B marketing?

Business-to-business (B2B) is a form of transaction between businesses, a wholesaler and a retailer.

Business-to-business is conducted between companies, instead of a company and individual consumer.

Hence, the comparison of different cars and believes that the sedan has a better mix of benefits in relation to price is known as B2B marketing.

Learn more about B2B marketing here: brainly.com/question/26506080

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