The goal of global market segmentation is to break down a new foreign market for a product or a service into different groups of consumers so the firm can <u>tailor its </u><u>marketing mix </u><u>to each individual segment</u>.
More about marketing mix:
The marketing mix is the collection of activities, or methods, that a business employs to sell its brand or merchandise. A typical marketing mix is comprised of the four Ps: price, product, promotion, and place. Today, however, the marketing mix is progressively including several more Ps as essential mix components, such as Packaging, Positioning, People, and even Politics.
Price mix is the cost incurred by the company to deliver a product to the customer. Product mix exemplifies the nature of the good that the company is selling to the customer. Place mix is the method used to distribute the goods at a time and place that are convenient for the consumer.
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Answer:
1. Reputation.
Apple and IBM are big companies which is why their reputation was able to survive the bribery charges. You are most likely not as big as either of these companies so if you are charged with bribery, your reputation might not be able to recover like theirs did.
It is always best to be associated with a good reputation. A good reputation gives you customers who will be loyal because they appreciate the integrity you have. You should not throw this away by bribing people.
2. Consequences.
It is because Apple and IBM are so big that they were able to settle the bribery charge with the Courts. Smaller companies or people that have lesser effects on the financial system might find that their punishments will be more severe to act as a deterrent.
<u>Available Options Are:</u>
A. Create an owner-based sharing rule to grant access to account records that have the same segment to all sales manager roles.
B. Change the role hierarchy and put all of the sales managers in the US and Canada in the same role.
C. Create criteria-based sharing rules to grant access to account records that have the same segment to all sales manager roles.
D. Create a public group and include all accounts of the same segment and grant access through a permission set.
Answer:
Option A. Create an owner-based sharing rule to grant access to account records that have the same segment to all sales manager roles
Explanation:
This owner based sharing will allow the sales manager to access information but he will not be able to alter information which gives a right to access information only. This sharing of information will resolve the sales manager concern and will also him and other sales manager to use this information to make informed decisions. Hence Option A is correct.
Putting in the same role would manipulate the data because the data entered by each sales manager will not be distinguished easily and thus the system will not produce meaningful results. Hence Option B is also incorrect.
Option C is also incorrect because allowing access on meeting certain criteria would result in restriction of data. Thus it is not the solution.
Option D allowing access to all the data would not be necessary as some of the data might require protection and also that it might be meaningless to have private accounts. Thus the option D is incorrect.
Answer:
Limited communication media can force employees to deliver messages using ineffective methods. Inappropriate upward communication tools can create confusion
Explanation:
Answer:
1.60 percent
Explanation:
exact real rate of return on this investment = interest rate - inflation rate
total revenue gotten by Christina = ( 500 × $ 64.25) + $ 738 = $ 32863
total money invested = 500 × $ 62.30 = $ 31150
her profit = $ 32863 - $ 31150 = $ 1713
interest = $ 1713 / $ 31150 = 0.054992 × 100 = 5.4992 %
exact interest rate = 5.4992 % - 3.9% = 1.5992 approx 1.60 percent
